Take your fishing to the next level! 

We are constantly changing our lure and jig range to keep it fresh and to change with the seasons. In our pursuit of excellence, we scour the global market for new and exciting fishing gear, identifying and importing products, with the aim to elevate your fishing experience to the next level.

We source samples directly from the factory or manufacturer and undertake rigorous testing in New Zealand conditions. Only gear that successfully passes the Kiwi fishing test, providing its efficiency in hooking and catching fish, is cleared and added to our curated range. 

We are dedicated to consistently adding superior products to our Juicy Lures and Jigs collection, at the best possible prices, so you can get out in amongst the fish without breaking the bank.

Check out our current collection of lures and jigs below, order a few to try out and don't forget to let us know how you got on, and send us some photos of your awesome catches!